Visitors handling rifles on the Blaser stand at the British Shooting Show at the NEC Birmingham
Rifles to handle on the Blaser stand in 2026, one of hundreds of stands to get round. Credit: Sarah Farnsworth

For the first time, visitors to the Great British Shooting Show can buy multi-day tickets, and the price difference is large enough to change how they use the halls. The show returns to the NEC Birmingham from 12 – 14 February 2027, and its own message to visitors is that the best value by far is to come for the whole weekend. For an exhibitor, a visitor who comes back on Saturday is a different proposition from one working the halls against the clock on a single day.

How much do multi-day tickets save?

An adult ticket for all three days works out at £21.65 a day, against £34.95 for a one-day ticket. A two-day pass brings the daily cost down to £24.97. A visitor who buys the three-day ticket saves up to £39.90 on the price of three separate days. For an exhibitor the arithmetic matters less than the incentive: the show has priced the return visit to be the obvious choice.

Seeing more of the show over two or three days

The pitch is aimed at anyone who has left the show feeling they missed something, and the trade will recognise the visitor it describes. With more than 2,000 brands across four heated halls, plus ranges, stages and hundreds of stands, even seasoned regulars struggle to see everything in a single visit. A multi-day ticket lets a visitor handle the shotguns on Friday, test airguns on the ranges on Saturday and compare thermals at leisure on Sunday.

For a stand, that means the customer who handled a gun on Friday can come back for the second conversation on Saturday rather than deciding under time pressure or not deciding at all. Staffing rotas, demonstration stock and follow-up notes now need to be planned for a returning visitor as well as a passing one.

Opening times and what every ticket includes

The show is open from 9am to 4pm on all three days. Free parking and a showguide are included with every ticket, and children under 8 go free. Tickets are at britishshootingshow.com.

Useful links

British Shooting Show tickets – the show’s own ticket page, with single-day, two-day and three-day options

British Shooting Show exhibitors area – stand booking and exhibitor information for the 2027 show

Frequently asked questions

How much do British Shooting Show 2027 multi-day tickets cost per day?

A three-day adult ticket works out at £21.65 a day and a two-day pass at £24.97 a day, against £34.95 for a single day. Buying the three-day ticket saves up to £39.90 against three separate days.

What do multi-day tickets mean for exhibitors at the British Shooting Show?

Visitors who buy them can return to a stand on a second or third day, so a Friday conversation can be finished on Saturday. Staffing, demonstration stock and follow-up should assume a returning visitor as well as a passing one.

When is the British Shooting Show 2027 open?

From 12 – 14 February 2027 at the NEC Birmingham, 9am to 4pm on all three days. Free parking and a showguide are included with every ticket, and children under 8 go free.

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