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Ten bolt-action rifles with a combined RRP spread of more than £67,000 between the cheapest and the dearest with a figure attached: Fieldsports Journal’s pick of the most noteworthy bolt-actions from the world’s renowned gunmakers, published on 29 September, reads from the trade side as a map of where the UK bolt-action market prices itself in autumn 2026, from a composite-stocked workhorse built to handle the harshest terrain to a finely crafted piece with hand engraving and exhibition-grade walnut fit to be passed down the generations.
At the volume end the RRPs are £850 inc. VAT for the Ruger American Gen 2 Standard, £999.99 inc. VAT for the Benelli Lupo Granite Moss through Sportsman Gun Centre and from £1,595 inc. VAT for the Tikka T3X Ace Target through GMK: three sub-£1,600 tickets that carry the counter trade in stalking, foxing and target rifles. The Merkel Helix Speedster, from £4,000 inc. VAT through Viking Arms, and Rigby’s Highland Stalker Magnum, at £13,406 inc. VAT, sit in the middle. Above them, Purdey from £37,000 exc. VAT, W.J. Jeffery & Co. from £48,000 inc. VAT, Holland & Holland from £68,000 exc. VAT, Karl Hauptmann from €35,000 exc. VAT and Westley Richards on application are bespoke tickets where the specification decides the invoice.
Every figure below is the maker’s or retailer’s RRP at the time the feature was published, with the distributor or maker site the feature named for each rifle.
Prices are RRP at the time of publication, as supplied by the makers and retailers, and may have changed.
Ten bolt-action rifles from the world’s gunmakers, with RRP and route to market
Holland & Holland Takedown Magazine Rifle
RRP: From £68,000 exc. VAT
Westley Richards Magazine Rifle (up to .505 Gibbs)
RRP: POA
W.J. Jeffery & Co. .404
RRP: From £48,000 inc. VAT
Purdey bolt-action
RRP: From £37,000 exc. VAT
Karl Hauptmann Slim Line bolt-action
RRP: From €35,000 exc. VAT
John Rigby & Co. Highland Stalker Magnum
RRP: £13,406 inc. VAT
Merkel Helix Speedster
RRP: From £4,000 inc. VAT
Tikka T3X Ace Target
RRP: From £1,595 inc. VAT
Benelli Lupo Granite Moss
RRP: £999.99 inc. VAT
Ruger American Gen 2 Standard
RRP: £850 inc. VAT
For the dealer the list settles into three tiers. Under £1,600 the volume is with Ruger, Benelli through Sportsman Gun Centre and Tikka through GMK; £4,000 to £13,406 is the Merkel through Viking Arms and the Rigby; and from £37,000 upwards, or on application, the London and Birmingham benches and Hauptmann sell to order, where the retailer’s role is introduction rather than stock.
Bolt-action rifle RRPs at a glance
| Rifle | Price (RRP) |
|---|---|
| Holland & Holland Takedown Magazine Rifle | From £68,000 exc. VAT |
| Westley Richards Magazine Rifle (up to .505 Gibbs) | POA |
| W.J. Jeffery & Co. .404 | From £48,000 inc. VAT |
| Purdey bolt-action | From £37,000 exc. VAT |
| Karl Hauptmann Slim Line bolt-action | From €35,000 exc. VAT |
| John Rigby & Co. Highland Stalker Magnum | £13,406 inc. VAT |
| Merkel Helix Speedster | From £4,000 inc. VAT |
| Tikka T3X Ace Target | From £1,595 inc. VAT |
| Benelli Lupo Granite Moss | £999.99 inc. VAT |
| Ruger American Gen 2 Standard | £850 inc. VAT |
Frequently asked questions
How much does a bolt-action rifle cost at RRP?
Across this selection, RRPs run from £850 inc. VAT for the Ruger American Gen 2 Standard and £999.99 inc. VAT for the Benelli Lupo Granite Moss to £48,000 inc. VAT for the W.J. Jeffery & Co. .404 and from £68,000 exc. VAT for the Holland & Holland Takedown Magazine Rifle. Westley Richards prices its Magazine Rifle on application.
Which British gunmakers build bolt-action rifles?
This list includes five: Holland & Holland (Takedown Magazine Rifle), Westley Richards (Magazine Rifle), W.J. Jeffery & Co. (.404), Purdey (bolt-action) and John Rigby & Co. (Highland Stalker Magnum). Four of the five price from a starting figure or on application, the bespoke model; Rigby’s Highland Stalker Magnum carries a fixed RRP of £13,406 inc. VAT.
Which UK distributors are named for the volume rifles?
The feature routes the Merkel Helix Speedster through Viking Arms (vikingshoot.com), the Tikka T3X Ace Target through GMK (gmk.co.uk) and the Benelli Lupo Granite Moss through Sportsman Gun Centre (sportsmanguncentre.co.uk); the Ruger American Gen 2 Standard is listed at the maker’s own site.
What calibres does the Westley Richards Magazine Rifle come in?
Westley Richards builds its Magazine Rifle in calibres up to .505 Gibbs. The price is on application.
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